MPA’s fact-based one-sheets that present compelling arguments from third party research on why magazines are essential to advertisers in various important categories. 

These category-specific sheets provide ad-sales teams with the flexibility to mix and match key points to boost sales efforts across twelve areas.

These include:

• Automotive: Magazines excel at driving automotive purchase consideration 
   
• Drive to Web: Magazine advertising leads in prompting search and traffic 
   
• Entertainment: Magazines have a significantly lower CPI for purchase intent 
   
• Electronics: Magazines are the most consistent medium in getting results 
   
• Fashion & Beauty: Magazines are the top influence for apparel/clothing
   
• Finance: Magazines lead in generating trust and ad receptivity
  
• Food: Magazines excel at influencing food/bervage purchases
   
• Green: Demonstrates that magazine readers are critically important to advertisers of environmentally-friendly products from automobiles to food. 
   
• Home Improvement: Magazines are the No. 1 source for home-improvement projects 
   
• Luxury: Affluent luxury goods buyers use magazines most
  
• Packaged Goods: Magazines provide stronger ROI
   
• Pharmaceutical: Magazines excel at ad recall and action taken
   
• Retail: Magazines excel at influencing online merchandise search
   
• Technology: Affluent tech buyers use magazines and the web
   
• Travel: Magazine readers are heavy travelers
   
• Word of Mouth: Influential consumers use magazines and the web more than other media