MPA’s fact-based one-sheets that present compelling arguments from third party research on why magazines are essential to advertisers in various important categories. Now expanded to include five new categories.
These category-specific sheets provide ad-sales teams with the flexibility to mix and match key points to boost sales efforts across twelve areas.

These include:

• Automotive: Magazines excel at driving automotive purchase consideration UPDATED!
   
• Automotive Drive to Web: Advertising in magazines nearly double auto online traffic
   
• Drive to Web: Magazine advertising leads in prompting search and traffic UPDATED!
   
• Entertainment: Magazines have a significantly lower CPI for purchase intent UPDATED!
   
• Electronics: Magazines are the most consistent medium in getting results NEW!
   
• Fashion & Beauty: Magazines are the top influence for apparel/clothing NEW!
   
• Finance: Magazines lead in generating trust and ad receptivity NEW!
   
• Home Improvement: Magazines are the No. 1 source for home-improvement projects
   
• Packaged Goods: Magazines provide stronger ROI
   
• Pharmaceutical: Magazines excel at ad recall and action taken UPDATED!
   
• Retail: Magazines excel at influencing online merchandise search NEW!
   
• Word of Mouth: Influential consumers use magazines and the web more than other media NEW!

To download a specific category please click the link above. Or download the full set above.