Magazine Publishers of America
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Want facts? The latest Handbook has 27 new pieces of 3rd party research and 60 pages of updated content on magazine advertising. You will find the latest research and data on: ad effectiveness, digital trends like eReading, Readership and Circulation
New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.
A new summary sheet of all the resources available to understand how magazines work for advertisers is now available. Read More
The final installment in a four-part series, Top Reasons to Advertise in Magazine Media, demonstrates how magazine ads spark action online and get consumers beyond... Read more
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more
New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more
Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
