Magazine Publishers of America
Thanks to our Advertisers
A soft economy changes a lot of the rules in auto marketing -- see why keeping magazines on a media plan is more critical than ever in this new presentation featuring advertiser-funded research.
Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.
These fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more
This presentation uses client research to show how and why magazines are critical for advertisers’ media plans --especially in a down economy. Read more
This compendium of research answers all your questions about the magazine industry. Read more
New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
Highlights "drive to web" research from the Accountabilty Guide II. Read more
Auto accountability research showing that magazine advertising generated the most purchase intent and the best cost efficiency for the Jeep Compass. Read more
Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Includes full purchase funnel results. Read more
Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Read more
This resource provides an easy-to-understand overview of accountability: what it is, how it is measured, and what has been learned to date. Read more
