MPA

Magazine Publishers of America

 
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Managing Mix in a Soft Economy - Automotive

August 28, 2008

A soft economy changes a lot of the rules in auto marketing -- see why keeping magazines on a media plan is more critical than ever in this new presentation featuring advertiser-funded research.

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New Resource Proves Magazines Boost Ad Impact

July 15, 2008

Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.

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Category-Specific Fact Sheets
June 16, 2008

These fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

Managing Mix in a Soft Economy
June 16, 2008

This presentation uses client research to show how and why magazines are critical for advertisers’ media plans --especially in a down economy. Read more

The Magazine Handbook 2008-2009
June 6, 2008

This compendium of research answers all your questions about the magazine industry. Read more

Magazine Ad URLs Increase Web Visits
June 2, 2008

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

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Accountability II—How Media Drive Results and Impact Online Success
January 1, 2008

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

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Media Drive Online Success: Increasing Web Traffic and Search
January 1, 2008

Highlights "drive to web" research from the Accountabilty Guide II. Read more

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Revving Up Auto Sales: More Effectiveness and Efficiency
December 15, 2007

Auto accountability research showing that magazine advertising generated the most purchase intent and the best cost efficiency for the Jeep Compass. Read more

Measuring Media Effectiveness Across the Purchase Funnel -- Full Study
October 2, 2007

Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Includes full purchase funnel results. Read more

Measuring Media Effectiveness Across the Purchase Funnel -- Executive Summary
October 1, 2007

Research from Marketing Evolution demonstrates magazine’s significant contribution across the purchase funnel. Read more

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Accountability: A Guide to Measuring ROI and ROO Across Media
January 1, 2007

This resource provides an easy-to-understand overview of accountability: what it is, how it is measured, and what has been learned to date. Read more