MPA

Magazine Publishers of America

 
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New White Paper Released

June 29, 2009

“Consumers still value magazines in their media mix. Do you?” White Paper. This new piece explores 10 key indicators of the strength of magazines. Once you see third party research and media trends demonstrating consumer loyalty to magazines, you will certainly agree that magazines are a must-have medium for advertisers.

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2009/10 Magazine Handbook Released

June 15, 2009

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry.

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Members Only Content Magazines Influence the Influencers
June 29, 2009

Magazines readers are more likely than the users of other media to be word-of-mouth influencers. Read more

Think you know everything about media? Think again!
April 14, 2009

What medium do consumers use most to inspire a search online? Where are advertisers growing their media investment? The answers may surprise you. Read more

Magazines Deliver Most Ad Value per Minute
March 30, 2009

Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more

New and Updated Category-Specific Fact Sheets
February 4, 2009

New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

Just released Ad Impact Piece Focuses on Results
November 12, 2008

New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more

New Resource Proves Magazines Boost Ad Impact - Updated
November 11, 2008

To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more

New Advertiser-Funded Research Proves Magazine Deliver
October 7, 2008

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

Magazine Ad URLs Increase Web Visits
June 2, 2008

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

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Accountability II—How Media Drive Results and Impact Online Success
January 1, 2008

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

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