MPA Market Profiles
MPAs Market Profiles online provide vital information for marketers targeting specific segments of the population. Click on the profile links below to view or print out market profiles with the most current research available.
Mendelsohn Affluent Survey
The Mendelsohn Affluent survey provides basic information on the affluent population (Heads of households with household incomes of more than $85,000) such as median age, median household income and median household asset value. You can also find average circulation and readers per copy for specific magazine titles.
MARS OTC/DTC Study
The MARS (Multimedia Audience Research Systems) OTC/DTC Pharmaceutical Study is a syndicated multimedia and product usage survey focuses on issues that are related to health and healthcare. For further information, please contact Lindsey Draves, SVP at lindsey.draves@us.kantarmedia.com
CIMS IntelliQuest
CIMS IntelliQuest is a study which measures the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home.
Study: Go Traditional to Influence Influencers
Article in the March 7, 2005 issue of Advertising Age that features NOP World research on Influentials: "While marketers are increasingly interested in new tactics...the best way to get some buzz may be through a more tried-and-true method: a magazine or Internet ad...influentials are themselves most influenced by Internet and print media..."
What Drives Automotive Sales?
Topline Results
Full presentation - Members Only
Given the unique nature of the automotive category and its importance to the magazine industry, MPA commissioned the first U.S. marketing mix modeling study to focus on this specific market. Partnering with a major auto manufacturer and Hudson River Group, a leading predictive sales modeling company, MPA has once again proven magazines role in positively impacting sales.
The comprehensive study, titled What Drives Automotive Sales analyzed three makes/models representing different vehicle categories and marketplace characteristics over a three-year period (1999 2001), using confidential client-supplied data.
J.D. Power
"Automotive Industry, Marketing, and Media Review: 2006" presented by Gene Cameron, Steve Witten and Dennis Galbraith. Note: large file, may take time to download. Click here for a video of the presentation with presenters' remarks.
For research pertaining to other topics, please go to www.magazine.org/research.
If you are unable to view or download any files on this page or would like a printed copy please email infocenter@magazine.org. PDF Files require Adobe Acrobat for viewing.
