Asian American Market Profile

Magazine Publishers of America (MPA) is dedicated to establishing diversity initiatives that promote a culture of inclusion within our own organization as well as the industry at large. We also believe that such efforts may enhance the success of magazines and satisfaction among the readers they serve.

To that end, we shape, analyze and develop a variety of sales tools to help advertising and marketing professionals understand changing markets and major trends affecting their clients/customers, products and services. MPA’s Market Profiles offer an in-depth look at particular advertising categories and demographic groups of importance to advertisers, agencies and our members.

This profile addresses the impact of Asian Americans, the fastest growing ethnic group in America. Overall, the Asian-American population grew 48% from 1990 to 2000 and currently makes up about 5% of the U.S. population. Since 2000, the Asian-American population has increased 9%, the highest growth rate of any ethnic group.The Asian-American population, which currently exceeds 11 million, is expected to more than triple to 34 million in the next 50 years.

Compiled by MPA’s Information Center and Research Department, this report synthesizes the most recent findings from dozens of sources. Our goal is to provide the most current information and tools to help marketers considering these diverse targets.Other profiles in this series include African-American/Black, Hispanic/ Latino and Teen.

Download the full Asian-American Market Profile