Magazine Publishers of America
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Did you know that magazine closings are part of a normal lifecycle more closely aligned to the economy and advertiser demand than consumer demand? The latest MPA White Paper that puts closings into perspective and refutes some recent misperceptions.
The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry.
What medium do consumers use most to inspire a search online? Where are advertisers growing their media investment? The answers may surprise you. Read more
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more
Read speech transcripts, view the photo gallery and more from MPA's Magazine Marketing Coalition Rally. Read more
New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more
An online campaign launched by the MMC in January features results from independent studies that prove magazine ads’ effectiveness. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
