Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app.
Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.
A new summary sheet of all the resources available to understand how magazines work for advertisers is now available. Read More
- Case Studies- SalesEdge
Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more
New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
