MPA

Feb 08, 2012
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Magazine Media Factbook

Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app.

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New Resource Proves Magazines Boost Ad Impact - Updated

November 11, 2009

Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.

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Updated Category-Specific Fact Sheets
November 9, 2009

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel
October 13, 2009

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

Magazines Deliver Most Ad Value per Minute
March 30, 2009

Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more

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Accountability II—How Media Drive Results and Impact Online Success
January 1, 2008

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable
October 11, 2007

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

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