Magazine Publishers of America
Thanks to our Advertisers
Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.
New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative.
MMC E-Newsletter: A new industry ad campaign, “Under the Influence of Magazines,” highlighting the trong role that magazines play in driving purchase intent and online behavior debuted. Read more
These fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more
An online campaign launched by the MMC in January features results from independent studies that prove magazine ads’ effectiveness. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
Highlights "drive to web" research from the Accountabilty Guide II. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
Incoming Chairman's Address from the American Magazine Conference by John Griffin, President, National Geographic Magazine Group, Chairman Magazine Publishers of America Read more
