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Mar 19, 2010
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Think you know everything about media? Think again!

April 14, 2009

What medium do consumers use most to inspire a search online? Where are advertisers growing their media investment? Which media’s audiences have grown over the past 5 years? The answers may surprise you. Test your media i.q.

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Related Topics

 
Recall of Magazine Advertising
June 24, 2008

A compilation of studies done by Affinity Research shows that creative execution affects recall, as seen in the data for unit size and paper stock. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable
October 11, 2007

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

(Almost) Everything you want to know about Positioning in Magazines
June 1, 2007

A presentation by Roper Starch Worldwide, Inc., which answers the six questions that Starch is most likely to be asked. Read more

MPA Advertising Positioning

This issue of the MPA Research Newsletter summarzies the findings from several key positioning studies. Read more

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