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A compilation of studies done by Affinity Research shows that creative execution affects recall, as seen in the data for unit size and paper stock.
Review ASME's Guidelines for Editors and Publishers. Read more
A presentation by Roper Starch Worldwide, Inc., which answers the six questions that Starch is most likely to be asked. Read more
This issue of the MPA Research Newsletter summarzies the findings from several key positioning studies. Read more
