Top 50 Magazine Advertisers, 2007 - Rate Card Reported Spending
| Rank |
Company |
Ad Dollars $ (000) |
Rank |
Company |
Ad Dollars $ (000) |
| 1 |
PROCTER & GAMBLE CO |
$898,769 |
26 |
WOMENS MARKETING INC |
$128,944 |
| 2 |
KRAFT FOODS INC |
$449,861 |
27 |
ESTEE LAUDER COS INC |
$127,688 |
| 3 |
GENERAL MOTORS CORP |
$359,282 |
28 |
HYUNDAI CORP |
$124,531 |
| 4 |
JOHNSON & JOHNSON |
$357,422 |
29 |
MERCK & CO INC |
$110,575 |
| 5 |
LOREAL SA |
$306,955 |
30 |
SONY CORP |
$110,552 |
| 6 |
GLAXOSMITHKLINE PLC |
$299,322 |
31 |
TARGET CORP |
$105,465 |
| 7 |
FORD MOTOR CO |
$285,373 |
32 |
US GOV'T |
$104,945 |
| 8 |
UNILEVER |
$245,163 |
33 |
MICROSOFT CORP |
$103,155 |
| 9 |
TIME WARNER INC |
$242,131 |
34 |
VISA USA INC |
$100,005 |
| 10 |
LVMH MOET HENNESSY LOUIS VUITTON SA |
$189,705 |
35 |
BRISTOL-MYERS SQUIBB CO |
$98,977 |
| 11 |
NISSAN MOTOR CO LTD |
$189,538 |
36 |
SANOFI-AVENTIS |
$94,538 |
| 12 |
PFIZER INC |
$188,954 |
37 |
GE GENERAL ELECTRIC CO |
$94,277 |
| 13 |
HONDA MOTOR CO LTD |
$187,650 |
38 |
NATIONAL AMUSEMENTS INC |
$94,046 |
| 14 |
WALT DISNEY CO |
$181,906 |
39 |
ALBERTO-CULVER CO |
$93,288 |
| 15 |
TOYOTA MOTOR CORP |
$178,650 |
40 |
MARS INC |
$92,876 |
| 16 |
ASTRAZENECA PLC |
$173,806 |
41 |
BOSE CORP |
$92,575 |
| 17 |
CERBERUS CAPITAL MGT LP |
$172,705 |
42 |
SYNERGISTICS MARKETING INC |
$92,472 |
| 18 |
CLOROX CO |
$169,232 |
43 |
AMERICAN EXPRESS CO |
$91,184 |
| 19 |
PEPSICO INC |
$168,727 |
44 |
HEARST CORP |
$90,206 |
| 20 |
CAMPBELL SOUP CO |
$168,142 |
45 |
MACANDREWS & FORBES HOLDINGS INC |
$88,144 |
| 21 |
ADVANCE PUBLICATIONS INC |
$156,532 |
46 |
GAP INC |
$86,046 |
| 22 |
NESTLE SA |
$155,345 |
47 |
ABBOTT LAB |
$85,304 |
| 23 |
CITIGROUP INC |
$152,536 |
48 |
BERKSHIRE HATHAWAY INC |
$84,621 |
| 24 |
JOH A BENCKISER GMBH |
$149,226 |
49 |
NIKE INC |
$83,930 |
| 25 |
KELLOGG CO |
$137,902 |
50 |
BRADFORD EXCHANGE LTD |
$83,646 |
| Total |
|
|
|
|
$8,626,822 |
Source: PIB, data as of January 17, 2008. Sunday Supplements Excluded.
