The latest Handbook provides 27 new pieces of third-party research and 60 pages of updated content on the power of magazine advertising all in one easy-to-access guide.  You will find the latest research and data on:

• Advertising effectiveness
• Digital trends
• Reader engagement
• Readership
• Circulation trends
• Editorial diversity

The Handbook also features a new section on e-reading trends, such as:

• Print or digital? How readers want to experience content
• E-reading market projections
• Paying for e-reader content
• Magazine website growth