Magazine Publishers of America - Advertising and PIB

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New Resource Proves Magazines Boost Ad Impact - Updated

November 11, 2009

To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.

Updated Category-Specific Fact Sheets

November 9, 2009

Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel.

Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel

October 13, 2009

New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research.

PIB: Magazines See Ad Gains in Food & Food Products Category

October 9, 2009

The Food & Food Products advertising category showed a 10% gain in PIB revenue and 3.9% increase in ad pages during third quarter 2009.

SalesEdge
November 16, 2009
Bust Media Myths by Showcasing Magazines
Debunk common media misconceptions with ease. The evidence you need to make the case for magazines is now at your fingertips.

A newly revised sales tool, “Ad Impact: What You Don’t Know Could Hurt Your Bottom Line,” uses independent, third-party research to disprove three widely held beliefs.

MPA Releases New Findings on Web-Sourced Magazine Subscriptions
July 28, 2009

Special Research Committee Meeting: Selections from the WRRS

Dec 02, 2009
8:30 am - 12:00 pm Read more

New Advertiser-Funded Research Proves Magazine Deliver

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

New White Paper Released - Consumers Value Magazines in their Media Mix

Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

2009/10 Magazine Handbook Released

The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Misperceptions about Magazine Closings

Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more

Update on Magazine Measurement Initiative

MPA has issued an update on its efforts to improve magazine audience measurement Read more

Hispanic/Latino Market Profile

The Hispanic/Latino Market Profile provides insights on this expanding market, offering an overview of Hispanic/Latino geographic trends... Read more

African American/Black Profile

The newly updated African-American/Black Market Profile provides you and your advertisers with valuable data to better target the increasingly diverse Read more

Under the Influence Online Campaign

New ad campaign to highlight the strong role that magazines play in driving purchase intent and online behavior. Read more

America's Favorite Magazine Ads Announced!

First time ever -- America's Favorite Magazine Ads Selected! Who made it to the top of the list? View the top vote-getters. Read more

Kelly Awards Winners Announced!

Kelly Awards winners announced! See the magazine ads that top creative directors and marketing leaders chose, based on creativity and results. Read more

Circulation Vitality White Paper

Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers