Porsche Cars

Brand Campaign

In preparing to introduce an SUV, Porsche wanted to strengthen its brand image. This campaign focused on the unmatched driving experience of a Porsche as a true performance sports car. Like the cars, the photography and straightforward copy were powerful and tasteful and captured the engineering feats and speed that are Porsche. Specifically, the campaign focused on what driving a Porsche means to its owner. The ads, like the cars, had no gimmicks.

Sales increased 7%, almost doubling expectations.