GT Bicycles
Fast. Its Corporate Policy.
Communicating the idea that GT Bicycles are the most advanced, fastest, human-powered vehicles on the planet is the key to this humorous brand campaign. The objective was to increase awareness of the GT brand and establish a solid brand identity by highlighting the bikes' technology and racing heritage.
It worked. GT was the only bicycle manufacturer to report a gain in market share in 2000, up 6%.
Crispin Porter + Bogusky,
Miami |
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| Creative Director: |
Alex Bogusky |
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| Art Directors: |
Markham Cronin, Alex Burnard |
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| Copywriter: |
Ari Merkin |
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| Photographers: |
Ken Anderson, Alex Burnard |
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