Coleman

Inspired by Nature

As a 100-year-old brand, Coleman's primary objective was to dust off its image
and create awareness among a new generation of consumers who camped three times or more in a year. The company also wanted to show general consumers its main products. This campaign used photography and unusual imagery to show how key Coleman products had been adapted from nature and to form an emotional connection with the outdoors.

Consumer research found that awareness of Coleman products increased significantly.