DaimlerChrysler
Jeep Brand
DaimlerChrysler wanted to reaffirm Jeep's unique qualities in the crowded SUV market and increase brand preference and awareness among 24- to 50-year olds. Focusing
on the heritage and power of the Jeep as the original 4x4, FCB used a sense of fun to highlight its assets, to showcase its leadership in the field and to communicate the sense of freedom experienced while driving a Jeep.
Brand preference and awareness remained strong, with total sales of nearly 500,000 Jeeps.
FCB Worldwide,
Southfield, MI |
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| Creative Directors: |
Bill Morden, Mike Stocker |
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| Art Directors: |
Dan Councilor, Robin Chrumka,
Andy Ozark |
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| Copywriters: |
Mike Stocker, Dan Schroeter,
Carol Joseph |
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| Photographers: |
Tom Drew, Peyton Leslie Mitchell Detroit |
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