MPA

Feb 09, 2012
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The National D-Day Museum

Spread Campaign

Using evocative images to invoke the dramatic events of D-Day, this campaign paints a vivid picture of the horrors faced on June 6, 1944. The National D-Day Museum wanted to establish itself as a destination for visitors to New Orleans,
a city full of tourist attractions. With powerful headlines and archival photos of one
of the most important days of the 20th century, the campaign was designed to create excitement and raise awareness about this museum. It did.

Inquiries about the museum increased 25%.

GMO Hill Holliday,
San Francisco
Chief Creative Officer: Brian O'Neill
Creative Directors: Rob Bagot, Jim Noble
Art Director: Matt Mowat
Copywriter: Chuck Meehan
Photographers: Robert Cappa, Steve Peixotto, Jackson Hill, US Army Corps, Magnum Photos