Target
Fashion Housewares
In order to increase awareness and penetration among an upscale audience, Target positioned itself as a brand that is redefining the retail marketplace by marring the aspirational qualities of department store shopping with the practical elements of a mass merchandiser.
Target's innovative ads have captured the imagination and entered pop culture, positioning Target as a hip, stylish, trendy brand. They have received extensive media coverage.
Kirshenbaum Bond & Partners,
New York |
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| Creative Director: |
Logan Wilmont |
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| Art Directors: |
Mike Hahn, Sean La Bounty,
Scott McDonald, Jason Musante |
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| Copywriters: |
Donnell Johnson, Ryan Blank,
Sean La Bounty, Scott McDonald |
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| Photographer: |
Karina Tiara |
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