Altoids

Altoids Cinnamon

A brand extension of a former Grand Prize Kelly winner, Cinnamon Altoids targeted young urban hipsters. The campaign focused on the "sinfully hot" aspects of the mint, using the same graphic details found throughout all campaigns for Altoids.

The results were scorching, beating past shipment goals by 156% and leading Altoids to the number one position in the category with a 24% share of market.