American Legacy Foundation

Daily Dose

This campaign was aimed at reducing the use of tobacco products among young people. Respecting their intelligence and independence, the campaign used real teens - including their first names and where they lived - to highlight some sobering facts about tobacco.

Research found that 34% of teens confirmed awareness of the campaign and 93% of those aged 12-17 felt the ads gave them reasons not to smoke. The number of teens who wanted to get involved in efforts to stop cigarette smoking increased 15%.