JFK Library Foundation
Bobby Kennedy
To increase the John F. Kennedy Library's national visibility, this campaign highlighted the unique relationship President Kennedy had with his brother Bobby, and their impact on the world and the social issues of the day. The campaign used poignant photos of the Kennedys, along with succinct copy and witty headlines, to give a glimpse of history as it was being made.
As a result, the museum maintains its status as the best-known and most-visited of all the presidential libraries.
The Martin Agency,
Richmond, VA |
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| Creative Directors: |
Joe Alexander, Mike Hughes,
Cliff Sorah |
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| Art Directors: |
Tony Gibson, Cliff Sorah |
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| Copywriter: |
Joe Alexander |
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| Photographer: |
Kennedy Library Archives |
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