TV Land

Times Change, Great TV Doesnt

When it wanted to generate buzz and change its perception, as well as increase distribution, TV Land turned to magazines. This campaign celebrated TV Land's vintage programming, with a twist. By "updating" classic favorites for the new millennium, the ads made all generations smile.

The campaign created excitement in the media, increased people's desire to receive the network by 86% and helped distribution surpass the goal of 50 million homes.