adidas America

Runners, Yeah We're Different

To reinforce Adidas as a top performance running brand and one that meets the needs of serious runners, this campaign targeted competitive post-collegiate runners with a message that connected with their passion and devotion to the sport. Brand wareness reached the highest level in the company's history; sales increased in a flat category, and the campaign has been picked up by Adidas International to run globally.

Leagas Delaney,
San Francisco, CA
Creative Director:    Harry Cocciolo, Sean Ehringer
Art Director:           David Ayriss, Peter Nicholson
Copywriter:            Steve Morris, Scott Wild
Photographers:      Eugene Richards, William Howard