Alta Vista

Alta Vista Launch

In relaunching the Alta Vista brand and web site, this campaign leveraged the Alta Vista heritage and rational benefits while creating a unique, more engaging personality and an emotional bond between consumer and brand. In the fourth quarter, more than eight million new users visited the site, and it became the second fasting-growing Internet company in December.

Wieden & Kennedy,
Portland, OR
Creative Directors:    Bob Moore, Rob Palmer
Art Director:             Monica Taylor, Bill Karow
Copywriter:              Derek Barnes, Jim Riswold
Photographers:        James Stanfield, Dilip Metha, Seny Norsingh,
                              Xiao-Ming Li, Andrew Brilliant