BMW of North America

3 Series

This advertising introducing the 3 Series coupe succeeded in increasing BMW's market share of the compact luxury coupe segment 12 percentage points and in selling out the entire inventory of the new car.

Fallon McElligott,
Minneapolis
Creative Directors:    David Lubars, Bruce Bildsten, Tom Litchenheld
Art Director:             David Carter
Copywriter:              Joe Sweet
Photographer:          Clint Clemons