DaimlerChrysler Corporation

Jeep Brand

This magazine-only campaign more than met its objectives to (1) reaffirm Jeep as the original 4 X 4, (2) increase brand preference, (3) drive traffic to the web site and (4) differentiate the brand by leveraging its heritage and image relating to authenticity, leadership and freedom. The company had its best sales year ever, selling more than half a million vehicles, and both brand preference and awareness were up.

FCB Worldwide, Inc.,
Southfield, MI
Creative Directors:    Gary Topolewski, Bill Morden
Art Director:             Robin Chrumka
Copywriter:              Mike Stocker
Photographer:          Peyton L. Mitchell, Tonystone Images, Buck Holzmer