Evian Natural Spring Water

L'Original
Evian wanted to restore the brand's premium leadership status and increase its share of mind among a new and younger target audience. It succeeded in surpassing its sales goal of a 5% increase.

Messner Vetere Berger McNamee Schmetterer/Euro RSCG,
New York
Creative Directors:    Michael Lee, Paul Wolfe
Art Director:             Guy Seese
Copywriter:              James Cheung
Photographer:          Guzman