Hewlett-Packard

Color Printer

Hewlett Packard set out to increase the preference for its product in an intensely competitive climate and to convince consumers that only the HP color inkjet printer produces printouts most like original photos. Market share increased 4%, and the campaign was so successful that HP was unable to keep up with demand.

Goodby, Silverstein & Partners,
San Francisco 
Creative Director:    Steve Simpson
Art Directors:          Todd Grant, Keith Anderson
Copywriter:             Michael McKay
Photographer:         Kelvin Hudson