Hewlett-Packard

The Dialogue Campaign

The "grandfather of Silicon Valley" and its stock price needed rejuvenating. This campaign was designed to convince CEOs and Wall Street analysts that HP had a vision of where the Internet was taking business and understood today's successful business strategies. Once the advertising broke, there was an immediate response by 85 international companies requesting more information, and the stock price doubled.

Saatchi & Saatchi,
San Francisco
Creative Directors:    Steve Silver, Curtis Melville
Art Directors:           Joe Kayser, Kevin Samuels, Curtis Melville
Copywriters:            Steve Silver, Rob Jamieson, Russ Lamoureux
Photographer:          Corbis, ibid, Graphistock, Robert Mizono