MPA

Magazine Publishers of America

 

Mercedes-Benz of North America

Words

The new Mercedes S-Class is "greater than the sum of its parts" as a result of major technological and aesthetic innovations, and that was the key to repositioning the car as a perfect marriage of style, design, comfort, security and luxury. The result: sales are up 93%.

Lowe & Partners,
New York
Creative Director: Lee Garfinkel, Gary Goldsmith, Andy Hirsch, Marty Orzio, Randy Saitta
Art Director: Ralph Yznaga
Copywriter: Steven Hanratty