Nike

Inner Actives Sports Bra

In order to reaffirm Nike's position as the leader in sports and fitness apparel for women and to introduce a new line, this campaign was designed to provide useful information in a no-nonsense manner regarding the importance of wearing the right sports bra. The sell-in far exceeded projections, and key retailers reported sales three-to-four times higher than average.

Goodby, Silverstein & Partners,
San Francisco
Creative Directors:    Rich Silverstein, Jeffrey Goodby
Art Director:             Amy Nicholson
Copywriters:            Amy Nicholson, Sharon Tao
Photographer:          Hans Gissinger