Nike

Golf

Nike needed to establish a relevant and consistent voice to increase the brand's credibility as well as reposition Nike Golf as the place where performance, innovation and tradition converge. The results were rewarding: Nike Golf's entry in the golf ball category grabbed a 2% market share in the first 10 months of 1999; Nike Golf footwear moved into the No. 2 position and Nike Golf outerwear sold out across the country.

Wieden & Kennedy,
Portland, OR
Creative Directors:    Hal Curtis, Chuck McBride
Art Director:             Hal Curtis
Copywriter:              Kash Sree
Photographer:          Michael Faye