Nike

Nike Tennis

This magazine-only advertising was designed to increase awareness of Nike among core tennis athletes and retailers in a crowded market. Successful in communicating that Nike knows the game of tennis, the campaign contributed to a doubling of retail orders.

Wieden & Kennedy,
Portland, OR
Executive Creative Director:    Jim Riswold
Creative Directors:                 Hal Curtis, Bob Moore, Chuck McBride
Art Director:                          Monica Taylor
Copywriters:                          Dylan Lee, Kash Sree
Photographers:                      Steve Sutton, Clive Brunskill, Michael Jones