Nike

Women's Brand/Scrapbook

Nike's corporate mission is to lead the way in defining women's health, fitness and self-image. In order to make Nike stand out as leader, this advertising initiated a dialogue between Nike and women of all ages and explored the notion of both a healthy mind and body. As a result, apparel sales significantly surpassed 1998 levels, and there was strong anecdotal response from women in letters, phone calls, e-mail and other communication.