Rapala

How To

Rapala's objective was to increase sales by 5% and company growth of 10%. The campaign did this in a simple way by telling consumers about techniques that will make them a better angler. The advertising was successful in increasing sales by 12%, and its stock price rose 30%.

Carmichael Lynch,
Minneapolis
Creative Director:    Jim Nelson
Art Director:           Dave Damman
Copywriter:            Steve Casey
Illustrator:              Richard Solomon
Photographer:        Curtis Johnson