SAAB Cars USA, Inc.
Vs Campaign #1
To raise top-of-mind awareness and increase consideration among consumers, this Saab campaign featured one key benefit in each ad to emotionally connect with the reader. It contributed to a 29% increase in sales and produced the best year since 1987.
Lowe & Partners Worldwide / The Martin Agency / Lowe Brindfors,
Richmond, VA |
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| Creative Director: |
Kerry Feuerman, Jari Ullakko, Rob Schapiro |
| Art Director: |
Mark Wenneker, Jari Ullakko |
| Copywriter: |
Rob Schapiro, Jeff Ross, Kerry Feuerman |
| Photographer: |
Mervyn Franklyn, Michael Kenna, Marcel van der Vlugt, Nicholas Pavloff, Pete Turner | |
