Seagrams Spirits and Wine Group

The Glenlivet, "One Place, One Whiskey"

Aiming for a new target audience, men ages 25 to 39, Glenlivet wanted to boost sales to equal the average growth rate of the category. A repositioning led to the brand being seen in a new light as authentic, but approachable, and contemporary but of highest quality. Qualitative results indicate the advertising is a success.

TBWA/Chiat/Day NY
Creative Director:    David Page
Art Director:           Marc Klein, David Carter
Copywriter:            Chris Ford
Photographer:        Nadav Kandar