Taylor Guitars

Storybook

The emotional connection of guitarists with the brand and Taylor's leadership position were the key to the success of this campaign that told true stories of people and how they discovered the Taylor brand. As a result, Taylor has overtaken leadership in high-end guitar sales; sales are up 26% over previous year; and market share has increased to 36%.

VITROROBERTSON,
San Diego
Creative Directors:    John Robertson, John Vitro
Art Director:             John Bade
Copywriter:              Brian Gold
Illustrators:              Ross MacDonald, Mark Matcho, Jeff Hanna, Zohar Lazar
Photographer:          Michael Balderas