Barn Fly Western Apparel

Barn Fly

To increase awareness of its distinctive western shirts, Austin Kelly Advertising encouraged Barn Fly to take an irreverent approach in order to position the brand as unique.

Results: First quarter 1999 sales equaled half of all 1998, and calls to the companys toll-free number, which appeared only in magazine ads, have average 200 per week since the campaign began.

Austin Kelley Advertising, Inc.,
Atlanta, GA
Executive Creative Director:   Jim Spruell
Creative Director:                  Mark Robinson 
Art Directors:                        Dave Galligos, Steve Andrews
Copywriters:                         T.J. Aseltyne, Mark Robinson
Photographer:                       Tommy Crow