Discover Brokerage

Discover Brokerage 1998 Image Campaign 

With the goal of building awareness and consideration of a relatively unknown brand in a category of well-established players, Black Rocket aimed for both the heart and the head of the self-investor who wants to be a part of the Wall Street boom, but hasnt tried investing online.

Results: Brand awareness almost tripled, overall accounts grew by 23% and total assets under management climbed 14%.

Black Rocket,
San Francisco, CA
Creative Directors:    Steve Stone, Bob Kerstetter
Art Directors:           Steve Stone, Bob Kerstetter
Copywriter:              Bob Kerstetter
Photographer:          Dan Escobar