Harley-Davidson

Motorcycles

Aiming to overcome being perceived as out of touch with its roots and values, Harley-Davidson set out to fuel a passion for the brand that would reinforce core values and make it impervious to competitive assaults. At the same time, the advertising needed to reach new prospects and sell every motorcycle made.

Results: 1998 was another sell-out year, with a 13% sales increase over the previous year.

Carmichael Lynch,
Minneapolis, MN
Creative Directors:    Kerry Casey, Jim Nelson
Art Director:             Paul Asao
Copywriter:              Jim Nelson
Photographers:        Olaf Veitman, Shawn Michienzi