Normark

Rapala

Carmichael Lynch helped Rapala the largest manufacturer and distributor of hard-body lures - break through the clutter in order to enhance the brands mystique and increase sales.

Results: The campaign helped the brand exceed its 1998 goals.

Carmichael Lynch,
Minneapolis, MN
Creative Directors:    Kerry Casey, Jim Nelson
Art Director:             Frank Haggerty
Copywriter:              Jim Nelson
Photographer:          Shawn Michienzi