Outboard Marine Corporation

Stratos Boats 

Aiming to recapture its once-leading market share, Carmichael Lynchs campaign for Stratos Bass Fishing Boats appealed to hard-core fishermen with "raw emotional appeal" that demonstrated that Stratos understands its audience better than other boat manufacturers. Themes of looks, speed and success caused these fishermen to take notice.

Results: Sales increased 27%.

Carmichael Lynch,
Minneapolis, MN
Creative Directors:    Kerry Casey, Brian Kroening
Art Director:             Brian Kroening
Copywriter:              Derek Pletch
Photographer:          Clint Clemons