Shimano American Corp.

Power to the Pedal 

Crispin Porter & Boguskys Shimano Footwear campaign emphasized what matters most to cyclists --performance and achieved the goals of growing the cycling footwear category and increasing Shimanos 60% share of the market.

Results: Sales increased 40%.

Crispin Porter and Bogusky,
Miami
Creative Director:    Alex Bogusky
Art Directors:         Tony Calcao, Alex Burnard
Copywriters:          Stefani Zellmer, Scott Linnen, Renato Floresca
Photographer:        Mark Laita