Nike

ACG - Hiking Forever 

In promoting Nike Hiking Footwear, Goodby, Silverstein & Partners recognized that, for devoted hikers, the love of being outdoors and concern for the environment are inseparable. This campaign demonstrated that Nike shares hikers love and respect for the outdoors while at the same time showing off great products to enhance the outdoor experience.

Results: the Nike Mada continued to be the strongest selling outdoor shoe in Nikes history.

Goodby, Silverstein & Partners,
San Francisco, CA
Creative Directors:    Rich Silverstein, Jeffrey Goodby
Art Director:             Paul Hirsch
Copywriter:              Josh Denberg
Photographer:          Steve Bonini