Nike

Engineered for Women 

Goodby Silverstein & Partners working for Nikes Engineered for Women athletic shoes put the products in unexpected places and emphasized the benefits that make Nike unique.

Results: Sell-through was excellent and feedback from major retailers described consumers talking about the ads and, in many cases, bringing them with them to the stores.

Goodby, Silverstein & Partners,
San Francisco, CA
Creative Directors:    Rich Silverstein, Jeffrey Goodby
Art Director:             Sean Farrell
Copywriter:              Sharon Tao
Photographer:          Heimo