Nike

The Evolution of Skin - Insert 

The company that brought performance-enhancing technology and design to footwear aimed to bring similar benefits to sports apparel. Goodby Silverstein & Partners smart copy and exceptional photographs helped Nike achieve their goals.

Results: While competitors saw sales slipping, sales of the F.I.T. brand increased significantly.

Goodby, Silverstein & Partners,
San Francisco
Creative Directors:    Rich Silverstein, Jeffrey Goodby
Art Director:             Steve Luker
Copywriter:              Mark Fenske
Photographer:          Nadav Kander