Porsche Cars of North America

911 Introduction

Goodby Silverstein & Partners work launching the first totally redesigned Porsche 911 in 35 years increased brand awareness by selling the strength of Porsches commitment to automotive excellence and convincing potential owners that the new 911 is the culmination of a half a century of knowledge and experience.

Results: Sales were well beyond expectations, with the entire years manufacturing allotment sold out in the first two months.

Goodby, Silverstein & Partners,
San Francisco
Creative Directors:     Rich Silverstein, Jeffrey Goodby
Art Directors:            Rich Silverstein, Paul Hirsch
Copywriters:             Jeffrey Goodby, Jim Haven, Josh Denberg
Photographers:         Michael Kline, Vic Huber