Blue Cross Blue Shield of MA

The Family Plans 

In a highly competitive health care market, Holland Mark Martin Edmund helped Blue Cross Blue Shield to connect emotionally with consumers to prove its desire to be a partner and thus to prove its value.

Results: Unaided brand awareness was up 13% and "willingness to consider enrollment" was up 10%.

Holland Mark Martin Edmund,
Boston
Creative Director:    Bob Minihand
Art Director:           Scott O'Leary
Copywriter:            Roger Baldacci
Photographer:        Peggy Sirota