adidas America

Track & Field

To reinforce Adidass position in track and field, Leagas Delaney appealed to athletes competing at the high school and college level. The message: Adidas is as dedicated to track and field and performance as the athletes.

Results: Sales have increased 40%, and market share has more than doubled.

Leagas Delaney,
San Francisco
Creative Director:     Harry Cocciolo, Sean Ehringer
Art Director:            Steve Mapp
Copywriters:            Matt Rivitz, Scott Wild
Photographers:        Curtis Myers, Dan Escobar