John F. Kennedy Library Foundation

Legacy

The objective of this campaign was to strengthen brand awareness of the John F. Kennedy Library and museum by highlighting key aspects of the life and legacy of President Kennedy.

Results: Renewed admiration and respect for our 35th President. Plus, Boston civil rights leaders praised the ads as an important public service.

The Martin Agency,
Richmond, VA
Creative Director:     Hal Tench
Art Director:            Cliff Sorah
Copywriter:             Joe Alexander