Coleman

Get Away Campaign 

To re-establish the Coleman brand as a leader in outdoor camping and recreation, Martin/Williams Advertising went to the heart of Colemans strength as a brand by using stunning photography to remind people that outdoor recreation is a great way to relieve stress as well as strengthen family ties.

Results: Both brand awareness and sales exceeded expectations.

Martin/Williams Advertising,
Minneapolis
Creative Director:    Lyle Wedemeyer
Art Director:           Jim Henderson
Copywriter:            Tom Kelly 
Photographers:       Douglas Walker, Robin Hood, Gary Kufner, Brian Bailey, 
                             Curtis Johnson