Swiss Army Brands

PRODUCT

For Baby Boomers in the 60s, Swiss Army Knives were standard equipment; Gen-Xers have more choices. Mullen Advertising, facing the challenge of making the brand relevant today, leveraged the strengths of the original Knife across the brand and all the products.

Results: Brand awareness grew 12% and purchase intent increased 20%.

Mullen Advertising,
Wenham, MA
Creative Directors:    Greg Bokor, Jim Garaventi
Art Director:             Monica Taylor
Copywriter:              Dylan Lee
Photographer:          Geoff Stein